Activision Blizzard has also faced employee unrest and a lawsuit regarding claims of Diablo IV Gold a "frat boy" culture that resulted in discrimination against women at the company. And in 2021, Bobby Kotick, chief executive of Activision Blizzard, said the company was committing $250 million to hiring more women and improving diversity over the next five years.

Background: Blizzard has had trouble with game launches.
Despite its popular catalog of titles like World of Warcraft, Starcraft and Overwatch, Blizzard has had difficulties with launches of its major properties and franchises. Most recently it struggled with the launch of Overwatch 2. Players were upset with early technical issues and fundamental changes to how the game was played.

Compared with past titles, Diablo IV's launch appears to have gone well. Only a few hiccups occurred with some extended load times due to the high demand to play the game.

It also earned a free - if unexpected - bump in promotion last week, after a tweet showing a photo of a billboard promoting Diablo IV in Manhattan went viral. After smoke from Canadian wildfires tinted the city's skyline an orange hue, the billboard's message took on a new, ominous meaning.

The message: "Welcome to hell, New York."

Mike Isaac is a technology correspondent and the author of "Super Pumped: The Battle for Uber," a best-selling book on the dramatic rise and fall of the ride-hailing company. He regularly covers Facebook and Silicon Valley, and is based in San Francisco. @MikeIsaac ? Facebook

A version of this article appears in print on June 13, 2023, Section B, Page 5 of the New York edition with the headline: Blizzard Devilishly Marks a Sales Milestone. Order Reprints | Today's Paper | Subscribe
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THE GRIND
Only 6,000 players managed to reach Diablo 4's level cap
Diablo 4 has been very popular, but only a small portion of players were able to reach level 100 in the game thus far.

The max level in Diablo 4 is 100. If you play the game normally, with a mix of story and side missions, you're probably going to finish the main campaign at around 40-45, which means your character has more than as many levels to reach.

So how many people actually made it all the way to level 100? According to Diablo IV Items Blizzard, only 6,263 so far.

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Rookie numbers!
Blizzard will discuss Diablo 4 launch feedback on Friday image
Blizzard will discuss Diablo 4 launch feedback on Friday