The National Basketball Association is undoubtedly one of the most well-known sports leagues throughout the world. NBA stars like Michael Jordan, Kobe Bryant and LeBron James have become famous cultural icons that a lot of people are aware of and appreciate, from the avid NBA fan and league pass holder to people who've yet see the entirety of one basketball game in their life.

The NBA has received much attention this year due to how it has implemented the controversial NBA Bubble isolation zone. The NBA resumed its season and also held the long-awaited NBA playoffs. Los Angeles Lakers won the 2020 NBA Championship.

The NBA is like any other league in sports or entertainment, it lives and dies by its fans. The fans they draw is the reason for the entertainment they offer. Naturally the NBA is innovative when it comes to marketing its league and in attracting new viewers. The NBA 2K League is an Esports tournament.

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