The release of NBA 2K23, players have been on social media to discuss regarding 2K Sports' new bizarre advertisement placement, Jake who is with State Farm NBA MT Coins. 2K Sports', annual basketball simulation, NBA 2K23 released this week on all the major platforms. Like the previous installments of the series.

2K23 comes with a massive open-world online hub known as The City that lets players explore and complete quests, shop in stores and train. Rather than talking about its latest features, however, fans have been on social media to discuss their experience of 2K's latest bizarre advertisement placement on NBA 2K23, a cameo of the insurance avatar Jake from State Farm.

The NBA 2K series is known for letting fans create their own basketball stars in MyCareer mode. This starts them off from beginning at the bottom as amateurs. It lets them work their rise to the top of the NBA by fulfilling missions and solving quests.

Returning to NBA 2k23: MyCareer mode allows players to explore an online hub , where they can take their created character on a basketball adventure beyond the court and into an open-world city , and eventually be the next NBA superstar.

In the course of their journey players can also visit stores and personalize their avatars, which, like each else NBA 2K title is riddled with microtransactions. As the most desirable cosmetics can only be purchased.

According to Kotaku players are beginning to discover an in-game promotional spot to promote State Farm insurance Cheap NBA 2K23 MT. The storefront of NBA 2K23 in The City has received an entirely new area dedicated exclusively to State Farm and one particular quest in MyCareer sees the player assigned to talk to the insurance firm's mascot, Jake.