Madden hasn't seen two sportsmen share the space that forms the front of the game, since Madden NFL 10 in the year that Cardinals receiver Larry Fitzgerald and Steelers safety Troy Polumalu appeared on the front of the cover, appearing as being close to colliding. It was the perfect match for the game and was built around a unique mechanic that let players battle for loose balls and compete for additional yards -- the inches that usually determine the outcome of an event.

Then, two years later Hillis made the cover of Madden NFL 12 in the most dramatic of the fan vote upsets. EA chose him as the perfect pitch man in its teaser video released Monday. The thinly veiled messaging became clear Thursday: Hillis' goats were simply stand-ins for two G.O.A.T.s.

The pairing of Brady and Mahomes is a natural match-up, as it follows in the footsteps of Super Bowl LV's matchup which saw Brady's Buccaneers dominate Mahomes' Chiefs, and it is perhaps the most prestigious match in Madden history. Brady is bound for the Pro Football Hall of Fame in the event that he chooses to hang up his otherworldly shoes, and with a Super Bowl triumph and Super Bowl MVP in his bag at this still-early stage of his career Mahomes is likely to be headed to Canton one day, too.

Madden could also be heading to record numbers. The team is taking a page out of EA Sports' decorated history with the new game as well as bringing the enhancements it made in the first game of its next generation and building upon it to create what its development team referred to as Dynamic Gameday. The new game's focus is on three major areas: Gameday atmosphere, gameday momentum , and artificial intelligence driven by stars.

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