Hosting and
Phantasy Star Online 2 Meseta making an MMO is not affordable. Even if the dev work is already done, you still will need to get a translation team, customer service servers and servers to host the match. What happened to SEGA that they had to cut financing for the localization job? The company to buy Atlus was none apart from SEGA. Cue the milking of hot names Persona 4 and 3. Regardless of what actually occurred, we could observe that SEGA has otherwise been on a downward tendency financially over the last ten years. It is possible to have a look at the published financial reports for yourself. While PSO2 has been among the most successful titles, it does not cost as much to keep it in JP compared to hiring a new team and establishing new infrastructure to get it localized. It could be a huge threat for SEGA to try and force the game to the west. The need exists, but with so many foreigners already playing the JP servers, SEGA may have been and determined it was not required to try and make that drive. The failure of this SEA server didn't help with this decision, even when cause drops upon Asiasoft's poor handling of this game.
We now know that the foreign population about the JP servers is tiny compared to the population playing on the NA servers, but hindsight is 20/20. Talking of 2020, enter Microsoft. A number of decades back, Microsoft opens Azure for gambling. While we do not know who approached who, it is quite obvious that there was an agreement between the two companies: Microsoft can fund the PSO2 localization job in exchange for SEGA utilizing and testing Microsoft's platform. The rest is history. SEGA did not wait because they wanted to. For one reason or another, they couldn't bring PSO2 to the west until Microsoft swooped in.
I also heard a rumor that the profits out of Alien Colonial Marines were to help fund pso2 in the West, but we all know what happened to this game. Waitif thats true, does that mean we could blame PSO2 NA's authentic delay on Randy Pitchford!? Because I'm all for PSO2 Meseta for sale it! Wait ? I thought that game funds have been stolen to finance Borderlands rather than the game I heard, that's stupid.