On the evening of July 30, Suning (002024.SZ), China's leading O2O smart retailer owned by Suning Holdings Group, released its mid-year performance preview report for the first half of 2020. According to the report, Suning.com's sales volume reached RMB 194.155 billion for the period between January and June 2020, which was a year-on-year increase of 5.40%. Online sales volume grew significantly by 20.19% year-on-year and now accounts for 69.43% of the total business.To get more Suning news, you can visit shine news official website.

In H1, the domestic economy has faced significant challenges as a result of the COVID-19 pandemic. During these unprecedented times, Suning.com leveraged both its online and offline capabilities, pivoted its business strategy and focused on improving business quality and efficiency - all whilst improving its profitability. Thanks to its swift response, Suning.com achieved a marked improvement in its operating income, which increased 76.74% year-on-year to RMB 118.24 billion.

Online Sales Volume Grew Fast

The offline retail environment faced immense pressure in the wake of the pandemic and was one of the key industries affected in H1. However, the stay-at-home economy drove a surge in online sales, with data revealing that online sales in China increased by 7.3% year-on-year. Suning.com focused on ensuring seamless operation across online platforms, while also promoting sales for offline stores through digital means using community marketing, off-site sales and home delivery. As a result, Suning.com recorded a 20.19% increase in online sales year-on-year - and in Q2 alone, online sales saw the highest surge in six quarters with a year-on-year increase of 27.11%.

In addition, Suning.com accelerated the transformation of its offline outlets into retail cloud stores during the pandemic. At the end of June, Suning.com's push orders from offline stores increased by 113.80% year-on-year.

In H1, Suning.com made rapid breakthroughs in the FMCG category through its core partnership with Carrefour China. Between January and June, sales volume for general merchandise increased by 106.70% year-on-year, and this number is only expected to grow as a result of 818. Carrefour's online operation capabilities have also improved significantly in H1, and the company has seen marked growth in its door-to-door business, as well as the proportion of traffic from Suning.com's ecosystem.

Recognizing the trends in online shopping, Suning.com has actively generated consumer demand across its member base through strengthened social media marketing and partnerships with micro-video platforms. The business acquired an additional 46.83 million registered users in the first half of the year, as well as an uptick in the number of active users in June, which grew 22.37% increase year-on-year. As of June 30, Suning.com had 602 million registered members.